In Megeve,
the victorious return of the spindle
Antoine AAllard revived in his famous shop of the heart of Megève antique scabbard of his grandfather Armand.
 |
| The lovely church of Megève |
 |
| When a balloon passes ... |
The ancestor of the time, the "jumper"
When Rothschild enamored of the small village of Megeve, they made pre-war one of the top resorts in France. And everyone in the village, enjoy the "white manna" that by becoming a ski instructor, who used the lifts, restaurant or hotel. He did not initially and Armand AAllard. Born into a peasant family, he contracted polio as a child, which her away forever from the slopes. First, we skied or patina as "street clothes" before adopting the golf attire, pants below the knee and thick sock retaining snow, so quite uncomfortable. At the request of his friend, champion skier Emile Allais, Armand looked for a place better suited to the snow, both waterproof and comfortable, making a beautiful silhouette. And this was the "jumper" pants forming a single line from the waist to ankle, extended by a deputy to the back foot in shoes. Gradually, the concept took shape and became the darling of all stations, then French and European Armand opened shop at 148 Church Square in the heart of station. renamed it "zone" model, a term he considered more elegant and time, invented in 1930, enjoyed a vogue unexampled in the sixties.
 |
| Scene Skate at Belle Epoque |
 |
| AAllard The shop, temple of fashion |
Today Antoine AAllard relaunch the time of his grandfather
Megeve Snowing on trees and roofs and soon s'ourlent white. The lights twinkle on the whiteness and Megève village turns into a fairy tale, with its beautiful wooden chalets, his sleigh and its luxury boutiques beautifully lit. In the store AAllard , Antoine, 31, critically examines his latest creations, made in workshops in France, England, Italy or Germany. Here's a jacket lined with deer skin wolf, sold 3500 euros, a cashmere velvet parka (1 100 euros) or its latest line of bath, summer, velvet and terry towel. Then he pulls out a recent model of time, taken on that of his grandfather to the finish that made his fame, the famous three buttons and belt loops. The underside of the foot has been improved, made more resistant, thanks to new synthetic materials and more enveloping. Each model is custom made so as to match exactly the body and sold 350 euros. The replica, version city, less impervious still costs 260 euros.
Anthony then went to the shops AAllard accessories, not far away, at 37 Priory Wharf, to verify the proper disposition in the front, new bags, scarves, shawls, belts and gloves, all branded with the famous double "A".
 |
| Antoine AAllard with a time |
" ; If I prepare two collections a year, says Anthony, winter and summer, there are no parades in our modeling on a podium, because we do not need to know to benefit, nor to export our brand to abroad. Maybe there will he one day AAllard franchises, we are not cons, but they assume the same choice of quality and how to "measure". Of the twenty people we employ in the season in two shops, four are engaged in editing, each garment is mostly taken up specifically measures customer. We have some thirty one thousand regular customers who buy directly in our stores and catalogs, not on some models, such as furs, which are not in small numbers, almost demand. Furthermore our two collections, we renew the As proposed articles each month. On these two collections, 80% of our turnover occurs in the winter and only 20% in summer, even if I try to expand and refine our summer range. "
0 comments:
Post a Comment